SHEIN Brazil Black Friday 2026: when it starts, how long it lasts and the zero import tax up to US$ 50
When SHEIN Brazil's Black Friday starts and ends, the 2023 to 2025 calendar, what changes with the zero import tax on orders up to US$ 50, National Shipping or international, coupons, points, payment and returns.

Quick answer
This guide covers SHEIN Brazil (the Brazilian site and app), and its dates, taxes, prices and rules may differ in other countries. SHEIN has not announced Black Friday 2026 yet. In the last three years, the offers started before Black Friday, together with 11.11 (the Singles' Day sale), and ended after it: on Nov 25 in 2023, and on Nov 30 in 2024 and 2025. In 2026, Black Friday falls on November 27.
The big change this year is the tax. Since May 13, 2026, an international order up to US$ 50 (product plus shipping, already with discounts) pays no import tax. The state ICMS, of 17% to 20%, still applies, and SHEIN says it covers part of it. Above US$ 50, the import tax comes back.
There is one SHEIN coupon per order. The 4CW5Y is Cecília's referral code for SHEIN Brazil: you search 4CW5Y in the SHEIN app and check the conditions shown for your account. The referral code and the campaigns are SHEIN Brazil's, so they may not work in other countries.
When the SHEIN Black Friday starts
SHEIN puts 11.11 and Black Friday into one campaign, with phases that raise the maximum discount until the end of the month. The table below gathers what SHEIN announced in the last three years. The 2026 calendar is not out yet.
| Year | Start and end | Maximum discount announced |
|---|---|---|
| 2023 | Nov 11 – Nov 25 | up to 80% from Nov 11 to 19, up to 85% from Nov 20 to 23 and up to 90% on Nov 24 and 25, with 48 hours of free shipping during Black Friday week |
| 2024 | Oct 21 – Nov 30 | 11.11: up to 85% from Oct 21 to Nov 4, up to 90% from Nov 5 to 10 and up to 95% from Nov 11 to 13. Black Friday: up to 90% from Nov 13 to 25 and up to 95% from Nov 26 to 30 |
| 2025 | live on Nov 3, until Nov 30 | up to 90% on more than 800,000 items until Nov 9, with free shipping in several categories; on Nov 24, up to 95% on more than 800,000 items |
In 2026, 11.11 falls on a Wednesday and Black Friday on a Friday, November 27. If SHEIN repeats the pattern, the offers should start between late October and early November and run until November 30. This is an estimate based on past years, and this guide will be updated when SHEIN announces the 2026 campaign.
Over those three years, the maximum discount rose near the end: 90% on Nov 24 and 25 in 2023, 95% from Nov 26 to 30 in 2024, and 95% from Nov 24 in 2025.
“Up to 90%” is not the whole cart
The campaign's percentage is the biggest discount on some items. Most of the catalogue has smaller discounts, and the price of each piece changes across the phases. To avoid falling for the big number in the ads:
- Save the items to your wish list before the campaign starts and note today's price.
- Compare the list price with the prices in the next phases: over the last three years, the maximum discount rose near the end.
- Check the final price in the cart, with shipping and taxes, not just the percentage in the ad.
- If the item comes in a size that is hard to find, don't wait for the last phase: the stock may run out first.
The tax on Black Friday: what changed in 2026
SHEIN takes part in Remessa Conforme, the program that Brazil's Federal Revenue Service (Receita Federal) runs for international purchases. So taxes are charged at checkout, together with the order. As a rule there is no extra charge on delivery, but Brazil's Federal Revenue may reassess the package value, which changes the tax due. On May 13, 2026, Brazil's import tax on purchases up to US$ 50 was set to zero. Law 15.502/2026, of September 10, 2026, confirmed that the government can keep the zero rate for that band.
The calculation applies per order and uses the product value plus shipping, already with the discounts and the coupon. So the Black Friday discount can bring an order below US$ 50. The limit is in dollars: the checkout shows the taxes on your order before you pay.
| Order (product + shipping) | Import tax | ICMS | SHEIN example, without the subsidy |
|---|---|---|---|
| Up to US$ 50 | 0% | 17% to 20%, depending on the state | US$ 50 becomes US$ 60.24 with 17% ICMS |
| Above US$ 50 | 60%, minus US$ 30 off the tax amount | 17% to 20%, also on the import tax | US$ 100 becomes US$ 156.63 with 17% ICMS |
SHEIN says it keeps covering part of the ICMS, only on the product value. The size of this subsidy varies from customer to customer, under criteria the store does not publish, and it does not cover the ICMS charged on the import tax.
Products shipped via National Shipping, which are already in Brazil, pay no import tax. And the import tax paid is not refunded if you return the item after it has been shipped.
National Shipping or international?
On SHEIN, the same search mixes items that come from abroad with items from sellers already in Brazil, marked as National Shipping. On Black Friday, the difference affects the final price and the discount rules.
- National Shipping: no import tax. Each seller has its own shipping, deadline and conditions, and SHEIN points do not apply to these items.
- International: goes through customs, with taxes charged at checkout. SHEIN takes 3 to 5 days to process the order before shipping, and the name on the order must match your CPF (the Brazilian taxpayer number).
- Delivery time: the delivery time and the shipping cost appear on the order page before you pay. The order may arrive in more than one package.
- Delay: SHEIN has a free on-time delivery service, which gives 200 SHEIN points or R$ 10 (Brazilian reais) in wallet credit if the order does not arrive by the expected date.
Coupons, points and the 4CW5Y code
Under SHEIN's coupon policy, one platform coupon applies per order. If the cart has items from Brazilian sellers, you can also use that seller's store coupon: two coupons at most, one of each type. Each coupon has an expiry date, and a coupon that is not used in time becomes unavailable.
SHEIN points are worth US$ 1 for every 100 points and can take up to 30% off the product value, not counting shipping and taxes. They do not apply to items from Brazilian sellers.
The 4CW5Y is not a coupon: it is Cecília's referral code for SHEIN Brazil. You search 4CW5Y in the SHEIN app and check the conditions shown for your account. The referral code and the campaigns are SHEIN Brazil's, so they may not work in other countries. SHEIN campaigns change all the time, which is why they are kept on this site's store page, with the date they were checked.
How to pay on Black Friday
SHEIN accepts Pix (Brazil's instant payment system), Brazilian credit cards in up to 6 instalments, boleto (a Brazilian bank payment slip), PayPal and Pagaleve (a buy-now-pay-later service). A boleto must be paid within 3 days, and SHEIN itself suggests a card or PayPal to avoid running out of stock or delays in confirming the payment, which matters in a promotion with short stock.
If you need a refund, Pix is the fastest: SHEIN processes it within 24 hours, and the bank takes 1 to 3 business days. On a credit card, the bank takes 3 to 8 business days, sometimes up to 30 days.
Exchanges and returns after Black Friday
- Deadline: up to 20 days after you receive the item, even if you just didn't like it.
- Items that only come back within 7 days: bodysuits, beachwear, underwear, earrings and piercings, pet products, and cosmetics, party and craft items with the seal opened. These can only be returned within the 7-day withdrawal period, counted from delivery.
- Return shipping: the first return of each order is free, by Correios (the Brazilian postal service), Jadlog or Total Express (Brazilian carriers). From the second return on, SHEIN deducts R$ 45 from the refund for each return.
- Coupon: in a partial return, the coupon counts as used and does not go back to your account. If the order falls below the coupon's minimum value, SHEIN deducts from the refund the part of the discount that no longer applies.
- Tax: the import tax paid is not refunded after the order has been shipped.
Before you pay: what to check
- Whether the item is National Shipping or international.
- Whether the international order stays at US$ 50 or less, counting shipping and with discounts applied.
- How much ICMS appears in the order summary.
- Whether the coupon was applied and whether the points were deducted.
- The delivery time, if the purchase is a Christmas gift.
- Whether the item is one of those that can only be returned within 7 days.
Frequently asked questions
When does SHEIN's Black Friday start in 2026?+
SHEIN has not announced it yet. In 2024 the offers started on October 21, together with 11.11, and in 2025 they were already live on November 3. Black Friday 2026 is on November 27.
Until when does SHEIN's Black Friday run?+
In 2024 and 2025, until November 30. In 2023, until November 25, the Saturday after Black Friday.
What is SHEIN's 11.11?+
It is the Singles' Day sale, on November 11. SHEIN puts 11.11 and Black Friday into one campaign, with discount phases until the end of the month.
Are there taxes on SHEIN purchases on Black Friday?+
Yes: ICMS, of 17% to 20% depending on the state, applies to every international purchase. Brazil's import tax is zero on orders up to US$ 50, and above that it is 60%, minus US$ 30 off the tax amount.
Does SHEIN's zero import tax apply to any purchase?+
It applies to an international order up to US$ 50, counting product and shipping, already with discounts. Above that, the import tax comes back.
Do National Shipping products pay import tax?+
No. National Shipping products are already in Brazil and do not pay import tax.
Can I use more than one coupon on SHEIN?+
One SHEIN coupon per order. If the cart has items from Brazilian sellers, you can add that seller's store coupon.
Is 4CW5Y a discount coupon?+
No. It is Cecília's referral code for SHEIN Brazil: you search 4CW5Y in the SHEIN app and see the conditions for your account.
Is there free shipping on SHEIN's Black Friday?+
In recent years it has appeared at some moments of the campaign: 48 hours in 2023, and free shipping in several categories at the start of the 2025 campaign. Your order's shipping appears in the cart.
How long do I have to return what I bought on Black Friday?+
Up to 20 days after you receive it. Underwear, beachwear, bodysuits, earrings and some other items can only be returned within 7 days.
Interested?
Build your cart on SHEIN and check the taxes in the order summary before you pay
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